The staff at the Apartment and Office Building Association of Metropolitan Washington were looking for a new way to communicate with their members and listen to their needs. They needed a two-way communication channel to better serve and advocate for their members, who are owners or managers of commercial and multi-family residential properties, as well as companies that provide products and services to the real estate industry.
AOBA did not have a private online community and relied on sending emails and a bimonthly newsletter. Even using social media to offer updates didn’t bring much engagement. AOBA knew that unlike social media, an Online Community offers privacy. Many professional or trade organizations have sensitive questions or intellectual property and members’ personal information that they must protect.
Brandy Peak, Director of Education and Events; and her team looked at other Online Community options and decided to reach out to their AMS (Association Management System) provider, NoviAMS, and asked for Online Community solutions.