Emergency landing
Yesterday I flew from Johannesburg to London (an 11 hour flight). An hour and a half from London, an announcement was made that we would be landing in Barcelona in 20 minutes. The cabin crew told us to familiarize ourselves [...]
7 Strategies to encourage engagement in online communities
Create valuable and engaging content that resonates with your community. Encourage participation by asking questions and starting discussions. Initiating discussions will help people feel included and make them more comfortable contributing. Be prompt and personal in responding to comments and [...]
NASAA | Protecting Member Privacy And Complying With Security Laws
The North American Securities Administrators Association (NASAA) had a number of listservs which they used to communicate with their members. The listservs were managed offsite, which meant that the association staff didn’t directly control this important communication channel. [...]
MassCPAs | Member Benefits Are Our Number One Priority
The Massachusetts Society of CPAs is using online community to grow non-dues revenue through advertising and provide increased value to members. The Massachusetts Society of CPA’s (MassCPAs) established their online community in 2016 with another provider. They didn’t [...]
AOBA | Staying Connected With Industry Experts
The staff at the Apartment and Office Building Association of Metropolitan Washington were looking for a new way to communicate with their members and listen to their needs. They needed a two-way communication channel to better serve and [...]
ASE | Resource Library & First Class Service
The American Society of Echocardiography (ASE) established their online community in 2010 with another provider. Much had changed in the industry but their community had remained static. The ASE community was seen as a great benefit by its [...]
The Reason your Community Needs a Leader
Just because you have an online community and you fill it with information doesn’t mean members will love it. You have to make it appealing and interesting so people will want to spend time in it. By ASAE’s definition, “an [...]
Hosting a virtual event: Your questions answered.
We’re in the last quarter of 2020 and it’s time to make some decisions. It’s hard with all the uncertainty, to know whether you’ll be able to have a live event or should plan for a remote one. Here [...]
When to Create New Groups?
A question that keeps popping up in my inbox is when should you create a new group in your community? I thought I would share with you some reasons you should create a group. First, think about how your community [...]
DSCPA | Engaged Members
The Delaware Society of CPAS represents over 900 Delaware CPAs and accounting professionals; their mission is to enhance the CPA profession and serve their members. Dana Rubenstein has served as President and CEO of DSPCA since 1997. Being in [...]