Member-generated content creates a diversity of ideas, members add their unique experiences and insights into the community. Members often possess expertise in specific areas, and encouraging them to create content enables other members to benefit from this knowledge. It reduces [...]
In McKinley Advisors’ 2023 survey of association executives determining an events strategy was found to be a focus for most associations. The events landscape has evolved significantly since COVID-19 and so when putting together an Events strategy, it feels like [...]
In McKinley Advisors’ 2023 survey of association executives the following three things were identified as a focus for nearly all Associations: Discussions on major changes occurring in the field/ industry New innovations to associations programs or service lines Financial planning [...]
Reading this article about the Twitch community I was struck by this quote from one of its members “Twitch is a social environment for me. Knowing you’ve made someone smile is a huge uplift. Even having just one person watching [...]
A recent survey conducted by the American Society of Association Executives (ASAE) and Avenue M reveals that only 6% of associations currently have an AI usage policy for their staff while 48% of associations have plans to develop such a [...]
In this digital age, creating visually unique online content is the key to attracting an interested audience. Making it relevant to your target market will help you increase interaction and reach your goals. Adding a call to action in every post you make will enable readers to add value to your community and provide feedback. In this vein, it’s not only the content that you produce that matters, but how you present it.
Just because you have an online community and you fill it with information doesn’t mean members will love it. You have to make it appealing and interesting so people will want to spend time in it. By ASAE’s definition, “an [...]
We’re in the last quarter of 2020 and it’s time to make some decisions. It’s hard with all the uncertainty, to know whether you’ll be able to have a live event or should plan for a remote one. Here [...]
A question that keeps popping up in my inbox is when should you create a new group in your community? I thought I would share with you some reasons you should create a group. First, think about how your community [...]
You don’t need to be a great copywriter to get engagement on your posts. To get your members to participate you need a good strategy and you need to know your members. Associations may have a vast membership from a [...]
