In this digital age, creating visually unique online content is the key to attracting an interested audience. Making it relevant to your target market will help you increase interaction and reach your goals. Adding a call to action in every post you make will enable readers to add value to your community and provide feedback. In this vein, it’s not only the content that you produce that matters, but how you present it.
Just because you have an online community and you fill it with information doesn’t mean members will love it. You have to make it appealing and interesting so people will want to spend time in it. By ASAE’s definition, “an [...]
We’re in the last quarter of 2020 and it’s time to make some decisions. It’s hard with all the uncertainty, to know whether you’ll be able to have a live event or should plan for a remote one. Here [...]
A question that keeps popping up in my inbox is when should you create a new group in your community? I thought I would share with you some reasons you should create a group. First, think about how your community [...]
You don’t need to be a great copywriter to get engagement on your posts. To get your members to participate you need a good strategy and you need to know your members. Associations may have a vast membership from a [...]
Member engagement continues to be an issue for a lot of associations. Whatever your method of communication, providing relevant and engaging content should be a priority for associations. And the more channels of communication, the better chance to reach your [...]
What is Mentoring? According to the International Mentoring Association, mentoring is composed of: A series of tasks that effective mentors must do to promote the professional development of others. The low-risk relationship within which the partners can try new ways [...]
Individuals involved in an association are usually heavily invested in their profession. As organizations, do we really know our members? Do we know what they stand for, what their values are or what causes they support? As professional institutions, we [...]
The concept of member-funded organizations has not really changed since their creation, partly due to most of these organizations' resistance to change. Why fix something if it's not broken, right?. While there may be a few fax machines still around; [...]
This is the best time to assess your current practices and take your online community to the next level. Harness the power of membership and take full advantage of all the benefits and features to reach your members, coworkers, friends [...]
