McKinley Advisors’ 2023 survey of association executives, identified “new innovations to association programs or services lines” as a key priority for nearly all Associations. This emphasis on innovation reflects a broader trend in the association management industry where organizations are [...]
In McKinley Advisors’ 2023 survey of association executives determining an events strategy was found to be a focus for most associations. The events landscape has evolved significantly since COVID-19 and so when putting together an Events strategy, it feels like [...]
In McKinley Advisors’ 2023 survey of association executives the following three things were identified as a focus for nearly all Associations: Discussions on major changes occurring in the field/ industry New innovations to associations programs or service lines Financial planning [...]
A recent survey conducted by the American Society of Association Executives (ASAE) and Avenue M reveals that only 6% of associations currently have an AI usage policy for their staff while 48% of associations have plans to develop such a [...]
In an article by Richard Millington on How To Benchmark And Upgrade Your Community Management Team, he identified that the results around community management are often the most surprising. He suggests a number of questions to determine the level of [...]
Yesterday I flew from Johannesburg to London (an 11 hour flight). An hour and a half from London, an announcement was made that we would be landing in Barcelona in 20 minutes. The cabin crew told us to familiarize ourselves [...]
Why is inclusivity and diversity important? Studies have shown that communities with diverse members provide a wealth of perspectives that can make a difference when it comes to innovation and engagement. Here are 5 ways that your community can [...]
Online communities are seen as the go-to hub for members to interact and share knowledge. A way of delivering information to members. When evaluating community software, we often look at the outlay as an expense rather than as a profit [...]
In this digital age, creating visually unique online content is the key to attracting an interested audience. Making it relevant to your target market will help you increase interaction and reach your goals. Adding a call to action in every post you make will enable readers to add value to your community and provide feedback. In this vein, it’s not only the content that you produce that matters, but how you present it.
Just because you have an online community and you fill it with information doesn’t mean members will love it. You have to make it appealing and interesting so people will want to spend time in it. By ASAE’s definition, “an [...]
