McKinley Advisors’ 2023 survey of association executives, identified “new innovations to association programs or services lines” as a key priority for nearly all Associations. This emphasis on innovation reflects a broader trend in the association management industry where organizations are [...]
A recent survey conducted by the American Society of Association Executives (ASAE) and Avenue M reveals that only 6% of associations currently have an AI usage policy for their staff while 48% of associations have plans to develop such a [...]
In this digital age, creating visually unique online content is the key to attracting an interested audience. Making it relevant to your target market will help you increase interaction and reach your goals. Adding a call to action in every post you make will enable readers to add value to your community and provide feedback. In this vein, it’s not only the content that you produce that matters, but how you present it.
You don’t need to be a great copywriter to get engagement on your posts. To get your members to participate you need a good strategy and you need to know your members. Associations may have a vast membership from a [...]
Member engagement continues to be an issue for a lot of associations. Whatever your method of communication, providing relevant and engaging content should be a priority for associations. And the more channels of communication, the better chance to reach your [...]
What is Mentoring? According to the International Mentoring Association, mentoring is composed of: A series of tasks that effective mentors must do to promote the professional development of others. The low-risk relationship within which the partners can try new ways [...]
Sengii is constantly looking for ways to improve the community and make it easier for you to connect with your members. This month, we are rolling out a new feature for you: Newsletters. Unlike traditional newsletters, this two-way communication allows [...]
This is the best time to assess your current practices and take your online community to the next level. Harness the power of membership and take full advantage of all the benefits and features to reach your members, coworkers, friends [...]
Events, meetings, graduations, conferences, work functions are being cancelled, moved to a drive tru format or conducted online. While some may want things to go back to the way they were before the pandemic, crowd gatherings are not safe and [...]
Due to the current world pandemic, life is a little hectic right now (as if it wasn't already). We are being forced to break our routine. The coronavirus has prompted many businesses, offices and schools to close, and events to [...]
