In this digital age, creating visually unique online content is the key to attracting an interested audience. Making it relevant to your target market will help you increase interaction and reach your goals. Adding a call to action in every post you make will enable readers to add value to your community and provide feedback. In this vein, it’s not only the content that you produce that matters, but how you present it. As highly visual people, we tend to remember visual information 6 times more compared to things we hear or read. In addition, statistics show that the click-through-rate of a website is approximately 47 percent higher in sites containing images compared to those without. With this in mind, learning how to communicate visually should be one of your top priorities.

Learn the basics of what makes good design

Just like any skill, building an expert knowledge of visual communication requires studying the psychology of design and how it can be applied across contemporary mediums. In fact, the different ways we can use it in visual presentations, as well as multiple applications in video, print, and even 3-D formats, have meant that specialists of digital media have become highly sought after across industries. Due to this demand, graduates with digital media degrees are looking at jobs with a median wage ranging between $45,000 and $48,000, with multimedia artists going up to $81,000. It’s no wonder that jobs in the field are projected to increase by 26% in the next few years. For companies who might balk at the cost, hiring a specialist with knowledge of the fundamentals will definitely help their brand stand out from the rest of the pack. In essence, studying the psychology of design and its various applications in social media marketing will help you better understand your audience.

Create a coherent brand identity

Now that almost every brand has an online presence, brand differentiation is what will help you stand out from your competition. When it comes to your brand identity, ensuring that you give a distinct and individual impression is vital. This should include all areas like advertising, promos, logos, and social media posts. To get started, consider using a consistent color palette and font family. Color psychology has a huge impact on the attitudes of customers, and art styles and illustrations should accompany this. Overall, creating visuals that reflect your mission will help link your brand with its packaging, marketing materials, and more. This also helps with brand recognition and differentiation.

Optimize visual imagery per platform

Something that companies tend to forget is that graphics have to be specialized depending on their format. For instance, social media pictures are seen through a small screen. This means ensuring that every image is visually sharp and legible for the reader. Otherwise, someone will scroll past your media without even absorbing the content. This also applies to websites on desktop computers and mobile. Ensuring that the overall user interface and user experience is cohesive will help improve your brand image. It’s worth noting that every platform has its own quirks and limits that need to be addressed on a visual level.

Because almost every business is using cutting-edge graphics and technology to attract the attention of clients, keeping these concepts in mind will help your brand find its own voice. Taking advantage of the latest visual trends and combining them with interactive content like polls, thought-provoking captions, and more, will help you put your best foot forward. It’s all about presenting relevant information in an accessible and engaging manner so that you get the response you’re aiming for.

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by Jourdaine Benoit