Many association teams know their online community could be more useful to members, but it is not always clear where to focus.
Should you make the purpose clearer?
Support different member groups more effectively?
Make participation easier?
Reduce the work needed to keep activity going?
Show community value more clearly?

When the goal is simply “more engagement,” everything can start to look like the same problem.

That is why we created the 5P Community Assessment and this practical webinar.

The assessment helps you reflect on five areas that shape community success:
Purpose — why the community exists
People — who the community is for
Participation — how members take part
Process — how the community is run
Proof — how success is measured

What we will cover

In this session, we will use the 5P Framework to look at where your community may be strong, where it may be getting stuck, and what to improve next.
We will explore:
Purpose
Do members understand why the community exists and why they would return?
People
Are there clear paths for different member groups, such as new members, committee members, event attendees, volunteers, early-career members, and member leaders?
Participation
Do members know how to take part when they arrive, or are they being asked to “engage” without a clear next step?
Process
Is useful activity easy to repeat, or does it depend too much on staff remembering to push it forward?
Proof
Can you show what members are doing, using, learning, or solving in the community?

What you will take away

By the end of the webinar, you will be able to:

• understand why “we need more engagement” is often too broad to act on
• identify whether your community may be getting stuck around Purpose, People, Participation, Process, or Proof
• use your assessment results to choose a practical next step
• turn existing content, events, or groups into clearer invitations for members
• make useful community activity easier to repeat
• identify simple signs that your community is creating member value

You will leave with a clearer sense of where to focus and one practical next step you can take in the next 30 days.

Who should attend?

This webinar is for association professionals who work with member communities, member engagement, events, committees, volunteer groups, special interest groups, chapters, or member experience.
It will be especially useful if your team is asking:
How do we get members to take part?
Why do the same few people always participate?
How do we keep conversations going after events?
How do we make the community easier to manage?
How do we show that the community is valuable to members?
What should we improve first?

About the 5P Framework

A successful member community does not happen by accident.
It needs a clear purpose, a good understanding of who the community is for, obvious ways for members to take part, repeatable processes, and proof that the activity is creating value.
The 5P Framework gives association teams a simple way to see the whole picture and decide where to focus next.
The goal is not to fix everything at once. The goal is to choose one practical improvement, test it, learn from it, and build from there.
Before you attend
Please take the 5P Community Assessment before the webinar.
It only takes a few minutes and will help you get more from the session. Join the webinar with your result in mind, and we will help you think through what it means and how to choose one useful next move.